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CASE STUDY

California Cactus Center


SERVICE PROVIDED

Creative Direction
Web Design
Social Media Design
Mailer Design
Merchandising Design

INSPIRATION

California Cactus Center (CCC) stands as more than a nursery; it’s a testament to heritage and community spirit. Founded 35 years ago by a farmer immigrant from Thailand, CCC has grown into a thriving family business, woven into the very fabric of its community.

TONE

WARM
INVITING
FAMILY
EXQUISITE
HERITAGE
KNOWLEDGEABLE
SUPPORTIVE

MISSION STATEMENT

This branding makeover aims to give depth to CCC’s story and its commitment to community enrichment. The essence of CCC – its rich heritage, the global succulents and cacti it offers, the expertise they provide, and the dedication to community support need to be retold.

“So much collective knowledge here… A lot of items you won’t find anywhere else. Amazing pottery.”

Tyson Reichart, customer

COLORS / TYPOGRAPHY


A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

ROCKWELL BOLD & REGULAR

BRANDING TOUCH POINTS

WEBSITE
POSTCARDS
SOCIAL MEDIA
MERCHANDISING

GOALS

Through a redesigned website, social media, and mailer, the objective is to craft a compelling narrative that echoes CCC’s history, its passion for succulents, and its enduring community ties. The goal isn’t just a visual makeover; it’s a transformation that echoes CCC’s legacy and resonates with the heart of its community. The revamped visuals will not only showcase unique plant offerings from around the world but also tell the tale of CCC’s dedication and the vibrant bond shared with the community.

Let’s Cultivate Your Unique Identity

Hire Me

Ready to transform your vision into a compelling visual narrative? As a one-person design studio, I specialize in crafting bespoke digital and visual experiences tailored exclusively for you. Let’s collaborate to bring your ideas to life. Whether it’s refining your brand, designing captivating visuals, or crafting compelling content, I’m here to elevate your presence. Let’s start the conversation.

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